Launch cycles
See released products and next-generation predictions on one timeline before you buy too close to a refresh.
Expected · Apple
Historical estimateExpected · Apple
RumoredExpected · Apple
Historical estimateExpected · Apple
Historical estimateExpected · Xiaomi
Historical estimateExpected · Apple
RumoredExpected · Apple
Historical estimateExpected · Apple
Historical estimateExpected · Xiaomi
Historical estimateExpected · Apple
RumoredExpected · Apple
Historical estimateExpected · Xiaomi
Historical estimateThe high-performance YU7 GT launches with 990 hp dual-motor and a 2.92s 0–100 km/h.
The entry iPhone 17e, iPad Air (M4), the budget MacBook Neo, plus M5 Pro / M5 Max MacBook Pro, M5 MacBook Air, and two new Studio Displays.
Xiaomi 17 Ultra launched online or via press/store information; used to complete the product timeline.
The first M5 silicon arrives in the iPad Pro (M5) and the 14-inch MacBook Pro (M5).
Apple refreshed Vision Pro under the same product name with the M5 chip and Dual Knit Band, available October 22, 2025.
Xiaomi skips '16' and launches the 17 / 17 Pro / 17 Pro Max — first with Snapdragon 8 Elite Gen 5 — to rival the iPhone 17.
The iPhone 17 line and the slim iPhone Air debut; Apple Watch Series 11 / Ultra 3 / SE 3 and AirPods Pro 3 round out the show.
Xiaomi's first SUV, the YU7, launches with a long-range focus.
Spring online refresh: iPad Air (M3), the entry iPad (A16), M4 MacBook Air, and the M4 Max Mac Studio.
The high-performance SU7 Ultra sedan and the Xiaomi 15 Ultra camera flagship launch together.
The entry iPhone 16e arrives with A18 and Apple's first in-house C1 modem.
Xiaomi 15 / 15 Pro debut the Snapdragon 8 Elite with HyperOS 2.
The Mac lineup moves to M4 — a smaller Mac mini, the 24-inch iMac, and MacBook Pro.
Put on sale via a press release (no event): iPad mini gains the A17 Pro and Apple Intelligence support.
iPhone 16 / 16 Pro line debut, alongside AirPods 4 and a USB-C AirPods Max.
Vision Pro went on sale in mainland China in June 2024 (US debut in February), from ¥29,999.
Online special event introducing the M4 iPad Pro (Tandem OLED) and a new iPad Air.
Xiaomi's first car, the SU7 sedan, launches with official pricing.
Put on sale via a press release (no event): Apple TV 4K gains the A15, a smaller body, and a lower price.
AirPods Pro 2 launched online or via press/store information; used to complete the product timeline.
Spring special event introducing the Mac Studio and the 27-inch 5K Studio Display.
AirPods Pro launched online or via press/store information; used to complete the product timeline.